Jeep is one of the most trusted and used in the automobile industry. Jeep is now owned by Chrysler; Chrysler is a US automobile manufacturing company. Jeep first started its production in 1941. Jeep specifically made for the military now they are called SUVs. Jeep is the oldest four-wheel drive mass production vehicle. In 1945 Jeep started to make models for civilian use and Land Rover also followed their footsteps. Last year Jeep finally released their details for their long awaited pickup truck. Green light for mass production has not been given yet; the designers are comparing two types of design for the body of the jeep. The first design is derived for the Jeep Gladiator 2005 model. The jeep will be long-wheelbase with a fitted pickup bed. The jeep will have a rugged look with body-on-frame model. This will make the jeep cost efficient and profitable, but not all Jeep customers will be happy with its design. The second design will look like a standalone truck which will look less rugged than the Jeep Wrangler and it will emphasize heavily on play than on work. Jeep could then build a smaller jeep like Fiat Toro which was recently introduced in Brazil, or they can go a different route and build a jeep which is bigger than Chevrolet Colorado, GMC Canyon and Toyota Tacoma. Whether Jeep goes with the first design or second Jeep should keep it in mind that they need to satisfy their diverse audience which is a very hard task. Jeep is also facing another problem which is that their parent company Fiat Chrysler Automobiles (FCA) does not have the required excess production capacity to build the new Jeep model. The head of design of Jeep Mr. Mike Allen said: We sell every Wrangler we make, there's no extra room at the [Ohio] plant, so there are other issues beyond the vehicle itself. These means that lots of issues are here at play in make the next Jeep Wrangler model. The next Jeep Wrangler model will be present at a major auto show in 2017 and it will be sold in 2018. If the production is given green light, the Jeep Wrangler will land in showrooms even earlier. The first ever full sized truck built by Jeep was called Gladiator from 1962 until 1988; later the line could produce any successor. But the company still in the pickup sector till 1992 with a smaller model called the Comanche that was based on the design of Jeep Cherokee. Last year alone Jeep sold more than 200,000 Jeep Wranglers; Jeep Wrangler is the flagship of Jeep it is their golden eggs laying goose. In the jeep industry, it is safe to say that Jeep Wrangler has almost no rival. In terms of competition, a Land Rover Defender model will be released next year which will cost the buyers almost double. Jeep Wrangler is essentially a vehicle that you can drive on all surfaces which can also climb rocks and most importantly you can drive the Jeep Wrangler to work. Jeep is one of the few American brands which are still admired worldwide, and Jeep is cash churning machine, with huge profits and excellent future.